Poland – Advertising campaign services – Preparation and implementation of a social, informational and educational media campaign as part of the project "Kolejowe ABC III Campaign"
Description
Buyer
Office of Rail Transport Al. Jerozolimskie 134, 02-305 Warsaw, POL Phone: +48 227491400 | Email: zamowieniapubliczne@utk.gov.pl | www.utk.gov.pl
Lot LOT-0001 — Preparation and implementation of a social, informational and educational media campaign as part of the project "Kolejowe ABC III Campaign"
Preparation and implementation of a social, informational and educational media campaign as part of the project "Kolejowe ABC III Campaign"
Award Criteria:
- Gross offer price (40)
- Creative platform (22)
- Television campaign parameters (20)
- Additional Contractor activities (18)
Duration: 2026-03-09+01:00 — 2028-12-31+01:00
CPV: 79341400, 79952000, 92111200, 79416000
Submission
Platform: www.utk.gov.pl
Funding
eu-funds
Score Reasoning
This large-scale Polish educational campaign aligns perfectly with our bilingual Tooth Sleuth educational product line and the leadership's Polish citizenship. TOYMAK3RS can produce high-quality character mascots and merchandise for the railway safety campaign, while JELLYBEAN provides the digital engagement layer to track educational outcomes and scan rates.
Bid Angle
We will position a dual-threat bid combining physical character-based learning materials with a frictionless digital engagement platform, leveraging our Polish heritage and proven success in kids' educational products.
Details
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